000			01394naa a2200193uu 4500
001			0031711394237
003			OSt
005			20190211170448.0
008			100317s2008 xx ||||gr |0|| 0 eng d
100	1		_aORDANINI, Andrea _97976
245	1	0	_aService co-production and value co-creation : _bthe case for a service-oriented architecture (SOA)
260			_aDorchester : _bElsevier, _cOctober 2008
520	3		_aAn emerging marketing management logic proposes a new perspectives on service activities, which previously have been subject to a biased goods-dominant logic. According to this new logic, customers always are co-producers of service and co-creators of value, not simple marketing tragets, because they mobilize knowledge and other resources in the service process that affect the success of a value proposition. This article explores this key proposition, analyzing service co-production and value co-creation phenomena in the business-to-business segment and focusing on the case of service-oriented architecture (SOA) with an in-depth, qualitative analysis of two firms pioneering the implementation of SOA solutions.
700	1		_aPASINI, Paolo _939023
773	0	8	_tEuropean Management Journal _g26, 5, p. 289-297 _dDorchester : Elsevier, October 2008 _xISSN 02632373 _w
942			_cS
998			_a20100317 _b1139^b _cDaiane
998			_a20100322 _b1644^b _cCarolina
999			_aConvertido do Formato PHL _bPHL2MARC21 1.1 _c31947 _d31947
041			_aeng