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| 001 | 0032409161537 | ||
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| 008 | 100324s2009 xx ||||gr |0|| 0 eng d | ||
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_aSUM, Ngai-Ling _936737 |
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_aThe production of hegemonic policy discourses : _b'competitiveness' as a knowledge brand and its (re-)contextualizations |
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_aOxon : _bRoutledge, _cJuly 2009 |
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| 520 | 3 | _a'Competitiveness' has become a transnational policy buzzword in a globalized world and this invites us to examine critically 'competitiveness' discourses and their manifestations in the policy-consultancy circuit. This article adopts a 'cultural political economy' approach to the rise to hegemonic 'knowledge brand' status since the mid-1990s of the influential account of Michael E. Porter and his Harvard Business School associates. This account of competitiveness has since been recontextualized from the national to the urban, regional and global scales. The article interweaves theoretical and empirical arguments in five steps. Firstly, it outlines the bases of cultural political economy as a discursive as well as material account of the remaking and reproduction of social relations. Secondly, it presents three stages in the development of 'competitiveness' discourses from theoretical paradigm to knowledge brand. Thirdly, it explores how this knowledge brand has been recontextualized through knowledge apparatuses, such as indices and metaphors, as well as through related technologies of power at the global level and the regional-national scale of East Asia. Fourthly, and conversely, it shows how this hegemonic logic of competitiveness is being challenged and negotiated in the wake of the 2008 financial crisis. Fifthly, it offers some concluding comments on knowledge brands and on how cultural political economy can contribute to a critical understanding of policy-making. | |
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_tCritical Policy Studies _g3, 2, p. 184-203 _dOxon : Routledge, July 2009 _xISSN 19460171 _w |
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_a20100324 _b0916^b _cDaiane |
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_a20100326 _b1505^b _cCarolina |
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_aConvertido do Formato PHL _bPHL2MARC21 1.1 _c32057 _d32057 |
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| 041 | _aeng | ||