000			01982naa a2200181uu 4500
001			0042610541437
003			OSt
005			20190211171151.0
008			100426s2009 xx ||||gr |0|| 0 eng d
100	1		_aPIERCE, Lamar _939632
245	1	0	_aBig losses in ecosystem niches : _bhow core firm decisions drive complementary product shakeouts
260			_aBognor Regis : _bWiley-Blackwell, _cMarch 2009
520	3		_aThis study examines shakeouts in the context of business ecosystems. Market turbulence generated by core firm decisions in competing differentiated ecosystems can generate financial losses and exit for complementary niche market firms. I develop hypotheses predicting which niche markets will suffer larger losses and be more susceptible to shakeouts, and how core firm decisions will drive complementor performance and survival. I then apply these hypotheses to brand-based differentiated ecosystems in the automotive industry, where networks of suppliers, customers, and complementors surround car manufacturers. More specifically, I study the complementary niche market of automotive leasing, where manufacturers sway leasing markets through product change, entry, and subsidization. To test the hypotheses, I use a proprietary dataset of 200,000 individual car leases between 1997-2002 to identify how manufacturer product design and niche market entry drive complementor losses and exit. These data allow a unique opportunity to understand how the strategic choices of core firms can have substantial and often devastating effects on niche markets in their ecosystem. Further, the results suggest how the dynamic capabilities to adapt to core firm behavior might improve performance for certain niche market complementors.
773	0	8	_tStrategic Management Journal _g30, 3, p. 323-347 _dBognor Regis : Wiley-Blackwell, March 2009 _xISSN 01432095 _w
942			_cS
998			_a20100426 _b1054^b _cDaiane
998			_a20100428 _b1708^b _cCarolina
999			_aConvertido do Formato PHL _bPHL2MARC21 1.1 _c32562 _d32562
041			_aeng