000			01327naa a2200205uu 4500
001			0042614491537
003			OSt
005			20190211171218.0
008			100426s2009 xx ||||gr |0|| 0 eng d
100	1		_aMORGAN, Neil A. _939672
245	1	0	_aMarket orientation, marketing capabilities, and firm performance
260			_aBognor Regis : _bWiley-Blackwell, _cAugust 2009
520	3		_aDrawing on traditional resource-based theory and its recent dynamic capabilities theory extensions, we examine both the possession of a market orientation and the marketing capabilities through which resources are deployed into the marketplace as drivers of firm performance in a cross-industry sample. Our findings indicate that market orientation and marketing capabilities are complementary assets that contribute to superior firm performance. We also find that market orientation has a direct effect on firms' return on assets (ROA), and that marketing capabilities directly impact both ROA and perceived firm performance.
700	1		_aVORSHIES, Douglas W. _939673
700	1		_aMASON, Charlotte H. _939674
773	0	8	_tStrategic Management Journal _g30, 8, p. 909-920 _dBognor Regis : Wiley-Blackwell, August 2009 _xISSN 01432095 _w
942			_cS
998			_a20100426 _b1449^b _cDaiane
998			_a20100428 _b1702^b _cCarolina
999			_aConvertido do Formato PHL _bPHL2MARC21 1.1 _c32592 _d32592
041			_aeng