000			02057nam a2200289uu 4500
001			136
003			OSt
005			20241108195533.0
008			010131s1996 xx ||||g| |0|| 0 eng d
020			_a0132325470
090			_a2.16 _bK874s
100	1		_95701 _aKotler, Philip
245	1	0	_aStrategic marketing for nonprofit organizations
250			_a5. ed
260			_aUpper Saddle River : _bPrentice Hall, _c1996
300			_a632 p.
505	8	0	_tSection I - Developing a customer orientation _tChapter 1 - The growth and development of nonprofit marketing _tChapter 2 - Developing a customer-centered mind-set _tSection II - Strategic planning and organization _tChapter 3 - The strategic marketing planning process _tChapter 4 - Understanding consumer behavior _tChapter 5 - Developing a core marketing strategy: segmenting the market _tChapter 6 - Positioning the organization _tChapter 7 - Acquiring and using marketing information _tSection III - Developing and organizing resources _tChapter 8 - Fund-raising _tChapter 9 - Acquiring and managing volunteers _tChapter 10 - Working with the private sector _tChapter 11 - Organizing for implementation _tSection IV - Designing the marketing mix _tChapter 12 - Planning and budgeting the marketing mix _tChapter 13 - Managing products and services _tChapter 14 - Social marketing _tChapter 15 - Developing and lauching new offerings _tChapter 16 - Managing perceived costs _tChapter 17 - Managing the marketing channel _tChapter 18 - Formulating communications strategies _tChapter 19 - Managing advertising and sales promotion _tChapter 20 - Managing public media and public advocacy _tChapter 21 - Managing personal influence _tSection V - Controlling marketing strategies _tChapter 22 - Marketing evaluation and control
650		4	_aMarketing _912212
650		4	_aMercado _912072
650		4	_aTerceiro Setor _913013
650		4	_aPlanejamento Estratégico _912021
650		4	_aVoluntariado _912728
700	1		_aANDREASEN, Alan R _913014
942			_cG
998			_a20010131 _bKaren _cKaren Raphael
998			_a20160324 _b0913^b _c
999			_aConvertido do Formato PHL _bPHL2MARC21 1.1 _c326 _d326
041			_aeng