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| 001 | 0051815581237 | ||
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| 005 | 20190211171709.0 | ||
| 008 | 100518s2009 xx ||||gr |0|| 0 eng d | ||
| 100 | 1 |
_aOH, Chang Hoon _940169 |
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| 245 | 1 | 0 | _aThe international scale and scope of european multinationals |
| 260 |
_aOxford : _bElsevier, _cOctober 2009 |
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| 520 | 3 | _aThis study analyzes the international scale and scope of European multinational enterprises (MNEs). By using five widely used multinationality measures and the corresponding five measures for intra-regional activities, the results confirm that the European MNEs focus on their home region market rather than the global market. No evidence exists that European MNEs focus on global markets or were becoming geographically diversified during 20002006. Additionally, this study suggests that scale and entropy measures, which are based on sales and assets, are better than scope measures, which are based on country counts. Simple country and subsidiary counts wrongly guide researchers to conclude that the MNEs are more dispersed than they really are. | |
| 773 | 0 | 8 |
_tEuropean Management Journal _g27, 5, p. 336-343 _dOxford : Elsevier, October 2009 _xISSN 02632373 _w |
| 942 | _cS | ||
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_a20100518 _b1558^b _cDaiane |
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_a20100531 _b1245^b _cCarolina |
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_aConvertido do Formato PHL _bPHL2MARC21 1.1 _c33239 _d33239 |
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| 041 | _aeng | ||