000 01199naa a2200181uu 4500
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003 OSt
005 20190211171711.0
008 100518s2009 xx ||||gr |0|| 0 eng d
100 1 _aSENO-ALDAY, Sandra
_940172
245 1 0 _aMarket characteristics and regionalisation patterns
260 _aOxford :
_bElsevier,
_cOctober 2009
520 3 _aThis study seeks to map out the regionalisation patterns of the world’s largest and most efficient multinationals against regional market characteristics. Re-examining the findings in the regionalisation–globalisation literature that show a general bias among firms towards home region markets, this cross-sectional study determines that home market size and home regional market concentrations heavily influence emergent regionalisation patterns. Implications on theory-building within the sphere of the regionalisation–globalisation debate are explored, with a particular focus on measure development.
773 0 8 _tEuropean Management Journal
_g27, 5, p. 366-376
_dOxford : Elsevier, October 2009
_xISSN 02632373
_w
942 _cS
998 _a20100518
_b1605^b
_cDaiane
998 _a20100531
_b1246^b
_cCarolina
999 _aConvertido do Formato PHL
_bPHL2MARC21 1.1
_c33242
_d33242
041 _aeng