000			01968naa a2200217uu 4500
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003			OSt
005			20190211171830.0
008			100520s2009 xx ||||gr |0|| 0 eng d
100	1		_aKUO, Yen-Ku _940329
245	1	0	_aThe causal relationship between service quality, corporate image and adults' learning satisfaction and loyalty : _ba study of professional training programmes in taiwanese vocational institute
260			_aOxfordshire : _bRoutledge, _cjul./ago. 2009
520	3		_aVocational education has constituted one of the key factors in the rapid growth of the Taiwanese economy in the past decades. Recent increases in the number of vocational training institutes have resulted in higher market competition. Under such circumstances, institutes view themselves as providers of a quality service in order to attract prospective students. The study proposes a total student experience model that views service quality and institution image as critical factors that promote students' satisfaction level, which ultimately influences students' loyalty toward vocational training institutes. Data collected from a vocational training institute in Taiwan (n = 321) were analysed using structural equation modelling. Results showed that service quality and institution image are critical elements in maintaining student satisfaction; service quality and institution image influence student loyalty indirectly through student satisfaction levels. Thus, vocational training institutes should promote students' satisfaction and reactions in conjunction with improving service quality and institution image.
590			_aVolume 20
590			_aNumbers 7-8
700	1		_aYE, Kung-Don _940330
773	0	8	_tTotal Quality Management & Business Excellence _g20, 7-8, p. 749-762 _dOxfordshire : Routledge, jul./ago. 2009 _xISSN 14783363 _w
942			_cS
998			_a20100520 _b1435^b _cDaiane
998			_a20100531 _b1318^b _cCarolina
999			_aConvertido do Formato PHL _bPHL2MARC21 1.1 _c33394 _d33394
041			_aeng