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003 OSt
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008 100520s2009 xx ||||gr |0|| 0 eng d
100 1 _aGONZÁLEZ, Jose M. Hurtado
_940371
245 1 0 _aExploring paths between web adoption and firm performance :
_bthe mediating effect of customer satisfaction, corporate image, market expansion and internal efficiency
260 _aOxfordshire :
_bRoutledge,
_cset./out. 2009
520 3 _aThis paper examines the effect of the different levels of web adoption on firm performance. We propose and test a model integrating one direct path and four indirect paths between levels of web adoption and firm performance. These four indirect paths take into account customer satisfaction, corporate image, market expansion and internal efficiency as intermediate factors. Data were collected from 159 European and American firms operating in the fashion industry. Results suggest that a higher level of web adoption promotes better overall firm performance when the relation is mediated by the aforementioned intermediate factors.
590 _aVolume 20
590 _aNumbers 9-10
700 1 _aCÁMARA, Sebastian Bruque
_940372
700 1 _aGONZÁLEZ, Jose L. Galan
_940373
773 0 8 _tTotal Quality Management & Business Excellence
_g20, 9-10, p. 1055-1074
_dOxfordshire : Routledge, set./out. 2009
_xISSN 14783363
_w
942 _cS
998 _a20100520
_b1527^b
_cDaiane
998 _a20100531
_b1325^b
_cCarolina
999 _aConvertido do Formato PHL
_bPHL2MARC21 1.1
_c33419
_d33419
041 _aeng