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003			OSt
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008			100520s2009 xx ||||gr |0|| 0 eng d
100	1		_aYU, Hueiju _940404
245	1	0	_aRelative impacts from product quality, service quality, and experience quality on customer perceives value and intention to shop for the coffee shop market
260			_aOxfordshire : _bRoutledge, _cnov./dez. 2009
520	3		_aThis paper provides empirical results on relative impacts from product quality, service quality and experience quality on customer perceived value and intention to shop in the future, for a coffee shop market. Pine and Gilmore's (1999, 2000) framework of an experience economy generally assumes experience is a major contributor, compared with product and service, to a customer's perceived value. While an experience economy gets more attention in the retailing sector, few empirical studies have been done. This study tries to fill the gap and hypothesises that the relative impacts of the experience economy would be different over individual differences. Starbucks coffee shops were chosen as the target retailers. A questionnaire was used to collect both quantitative and qualitative data from 147 customers of Starbucks coffee in Taiwan. The evidence reveals that Pine and Gilmore's framework of an experience economy is not always true. The relative importance of product, service and experience changes over the income levels and the frequency of consumption. In addition, the findings also contribute some valuable insights to better use the model of the experience economy.
590			_aVolume 20
590			_aNumbers 11-12
700	1		_aFANG, Wenchang _940405
773	0	8	_tTotal Quality Management & Business Excellence _g20, 11-12, p. 1273-1285 _dOxfordshire : Routledge, nov./dez. 2009 _xISSN 14783363 _w
942			_cS
998			_a20100520 _b1613^b _cDaiane
998			_a20100531 _b1329^b _cCarolina
999			_aConvertido do Formato PHL _bPHL2MARC21 1.1 _c33435 _d33435
041			_aeng