000			01463naa a2200193uu 4500
001			0060914595137
003			OSt
005			20190211172644.0
008			100609s1987 xx ||||gr |0|| 0 eng d
100	1		_aWATZKE, G.E. _941064
245	1	0	_aMarketing-oriented planning in public administration : _bthe case of the state development agency
260			_aNew York : _bMarcel Dekker, _c1987
520	3		_aNoting that concepts from marketing are not often found in the public management: literature, the authors present a multi-stage marketing-oriented planning model which can be used in the public sector. the mods1 is applied to the case of industrial development agencies, wit11 emphasis on the use of the model in recruiting foreign direct investment. The model includes the determination of organization mission, goals and objectives, resources, and growth strategies as elements of the management planning process. The marketing planning stage of the model includes opportunity analysis, positioning for target markets, marketing mix selection, and control. The two main stages of the process are mediated by factors in the internal and external environments of the organization
700	1		_aMINDAK, W.A. _941065
773	0	8	_tInternational Journal of Public Administration - IJPA _g9, 2, p. 153-192 _dNew York : Marcel Dekker, 1987 _xISSN 01900692 _w
942			_cS
998			_a20100609 _b1459^b _cDaiane
998			_a20100616 _b1023^b _cCarolina
999			_aConvertido do Formato PHL _bPHL2MARC21 1.1 _c34221 _d34221
041			_aeng