000 01598naa a2200193uu 4500
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003 OSt
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008 100621s2008 xx ||||gr |0|| 0 eng d
100 1 _aCOWAN, Geoffrey
_941248
245 1 0 _aMoving from monologue to dialogue to collaboration :
_bthe three layers of public diplomacy
260 _aThousand Oaks :
_bSAGE,
_cMarch 2008
520 3 _aFor a number of years, commentators and professionals have noted that effective public diplomacy requires that state and private actors communicate with the people of other nations by moving from monologue to dialogue. This article argues that both monologue and dialogue are essential public diplomacy tools and that collaboration is a third layer of public diplomacy that should also be examined. Collaboration, defined in this article as initiatives that feature cross-national participation in a joint venture or project with a clearly defined goal, may in certain instances be a more effective public diplomacy technique than either monologue or dialogue. By examining related social science research, this article seeks to start a systematic examination of the circumstances in which each of these three layers of public diplomacy—monologue, dialogue, and collaboration—is most appropriate.
700 1 _aARSENAULT, Amelia
_941249
773 0 8 _tThe Annals of the American Academy of Political and Social Science
_g616, p. 10-30
_dThousand Oaks : SAGE, March 2008
_xISSN 00027162
_w
942 _cS
998 _a20100621
_b1159^b
_cDaiane
998 _a20100624
_b1024^b
_cCarolina
999 _aConvertido do Formato PHL
_bPHL2MARC21 1.1
_c34492
_d34492
041 _aeng