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| 001 | 0062112005537 | ||
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| 005 | 20190211172933.0 | ||
| 008 | 100621s2008 xx ||||gr |0|| 0 eng d | ||
| 100 | 1 |
_aCULL, Nicholas J. _941250 |
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| 245 | 1 | 0 |
_aPublic diplomacy : _btaxonomies and histories |
| 260 |
_aThousand Oaks : _bSAGE, _cMarch 2008 |
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| 520 | 3 | _aPublic diplomacy is a term much used but seldom subjected to rigorous analysis. This articlewhich draws heavily on a report commissioned by the British Foreign and Commonwealth Office in the spring of 2007sets out a simple taxonomy of public diplomacy's components and their interrelationships. These components are (1) listening, (2) advocacy, (3) cultural diplomacy, (4) exchange, and (5) international broadcasting. It examines five successful and five unsuccessful uses of each individual component drawing from the history of U.S., Franco-German, Swiss, and British diplomatic practice. The failures arise chiefly from a discrepancy between rhetoric and reality. The final section applies the author's taxonomy to the challenges of contemporary public diplomacy and places special emphasis on the need to conceptualize the task of the public diplomat as that of the creator and disseminator of "memes" (ideas capable of being spread from one person to another across a social network) and as a creator and facilitator of networks and relationships. | |
| 773 | 0 | 8 |
_tThe Annals of the American Academy of Political and Social Science _g616, p. 31-54 _dThousand Oaks : SAGE, March 2008 _xISSN 00027162 _w |
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_a20100621 _b1200^b _cDaiane |
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_a20100624 _b1024^b _cCarolina |
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_aConvertido do Formato PHL _bPHL2MARC21 1.1 _c34493 _d34493 |
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| 041 | _aeng | ||