000			01345naa a2200181uu 4500
001			0062112021637
003			OSt
005			20190211172934.0
008			100621s2008 xx ||||gr |0|| 0 eng d
100	1		_aGILBOA, Eytan _941251
245	1	0	_aSearching for a theory of ublic diplomacy
260			_aThousand Oaks : _bSAGE, _cMarch 2008
520	3		_aThis work presents and critically evaluates attempts to theorize and conceptualize public diplomacy within several disciplines, including international relations, strategic studies, diplomatic studies, public relations, and communication. It also examines research methods used to investigate public diplomacy, including models, paradigms, case studies, and comparative analysis. The work identifies promising directions as well as weaknesses and gaps in existing knowledge and methodology and outlines a new research agenda. The presented analysis and examples suggest that only a systematic multidisciplinary effort and close collaboration between researchers and practitioners can lead to a coherent theory of public diplomacy.
773	0	8	_tThe Annals of the American Academy of Political and Social Science _g616, p. 55-77 _dThousand Oaks : SAGE, March 2008 _xISSN 00027162 _w
942			_cS
998			_a20100621 _b1202^b _cDaiane
998			_a20100624 _b1025^b _cCarolina
999			_aConvertido do Formato PHL _bPHL2MARC21 1.1 _c34494 _d34494
041			_aeng