000			01386naa a2200181uu 4500
001			0062112054837
003			OSt
005			20190211172936.0
008			100621s2008 xx ||||gr |0|| 0 eng d
100	1		_aNYE JR, Joseph S. _97834
245	1	0	_aPublic diplomacy and soft power
260			_aThousand Oaks : _bSAGE, _cMarch 2008
520	3		_aSoft power is the ability to affect others to obtain the outcomes one wants through attraction rather than coercion or payment. A country's soft power rests on its resources of culture, values, and policies. A smart power strategy combines hard and soft power resources. Public diplomacy has a long history as a means of promoting a country's soft power and was essential in winning the cold war. The current struggle against transnational terrorism is a struggle to win hearts and minds, and the current overreliance on hard power alone is not the path to success. Public diplomacy is an important tool in the arsenal of smart power, but smart public diplomacy requires an understanding of the roles of credibility, self-criticism, and civil society in generating soft power.
773	0	8	_tThe Annals of the American Academy of Political and Social Science _g616, p. 94-109 _dThousand Oaks : SAGE, March 2008 _xISSN 00027162 _w
942			_cS
998			_a20100621 _b1205^b _cDaiane
998			_a20100624 _b1025^b _cCarolina
999			_aConvertido do Formato PHL _bPHL2MARC21 1.1 _c34497 _d34497
041			_aeng