000			01758naa a2200253uu 4500
001			0062112090037
003			OSt
005			20230531062535.0
008			100621s2008 xx ||||gr |0|| 0 eng d
100	1		_aHAM, Peter van _941253
245	1	0	_aPlace branding : _bthe state of the art
260			_aThousand Oaks : _bSAGE, _cMarch 2008
520	3		_aThis article examines the relevance of place branding as a political phenomenon in international politics. After setting place branding in a historical and conceptual context, it maps out the connections between branding and international politics by looking at three examples. First, it examines the challenges facing the European Union to strengthen its image as a global player. Second, it analyzes the efforts of the United States to deal with its collapsing image in the aftermath of its failing "war on terror" and military intervention in Iraq. Third, it examines negative place branding by focusing on the Borat movie that upset Kazakhstan in 2006 and the cartoon crisis that erupted in Denmark in September 2005. This article also aims to situate the practice of place branding in a broader analytical context. It argues that place branding is part of a wider spectrum of postmodern power, where soft power and public diplomacy also have their place
650		4	_aGestão de Marcas _915754
650		4	_911969 _a Política Externa
651		4	_aUnião Européia _915115
651		4	_aEstados Unidos _912942
651		4	_aCazaquistão _941254
651		4	_aDinamarca _913669
773	0	8	_tThe Annals of the American Academy of Political and Social Science _g616, p. 126-149 _dThousand Oaks : SAGE, March 2008 _xISSN 00027162 _w
942			_cS
998			_a20100621 _b1209^b _cDaiane
998			_a20140327 _b1021^b _cDaiane
999			_aConvertido do Formato PHL _bPHL2MARC21 1.1 _c34500 _d34500
041			_aeng