000			01516naa a2200181uu 4500
001			0071610242137
003			OSt
005			20190211173456.0
008			100716s2005 xx ||||gr |0|| 0 eng d
100	1		_aTRIVEDI, Neema _941646
245	1	0	_aThe efect of identity-based GOTV direct mail appeals on the turnout of indian americans
260			_aThousand Oask : _bSAGE, _cSeptember 2005
520	3		_aThis article presents the results of a randomized field experiment testing the effectiveness of three different identity-based appeals communicated via direct mail to registered Indian American voters in Queens County. The appeals made salient different identities: the voter as a U.S. citizen, a U.S. citizen and a person of color, or a U.S. citizen and an Indian American. The experiment informs the understanding of voter mobilization more generally and assists Indian American organizers in their efforts to incorporate the community into the U.S. political system. The findings show that a single mailing seems to have little effect on the turnout rates of Indian American voters, although there is some evidence that multiple mailings may have had some effect. None of the identity appeals were especially effective at bolstering turnout.
773	0	8	_tThe Annals of The American Academy of Political and Social Science _g601, p. 115-122 _dThousand Oask : SAGE, September 2005 _xISSN 00027162 _w
942			_cS
998			_a20100716 _b1024^b _cDaiane
998			_a20100803 _b1039^b _cCarolina
999			_aConvertido do Formato PHL _bPHL2MARC21 1.1 _c35071 _d35071
041			_aeng