000			01654naa a2200229uu 4500
001			0100516193337
003			OSt
005			20190211173742.0
008			101005s2010 xx ||||gr |0|| 0 eng d
100	1		_aLÓPEZ-TORO, Alberto A. _942502
245	1	0	_aAn assessment of the quality of a tourist destination : _bthe case of Nerja, Spain
260			_aOxfordshire : _bRoutledge, _cMar./Apr. 2010
520	3		_aQuality improvement is one of the strategies that many tourist destinations are currently using in order to increase their competitiveness in international tourist markets. In this respect, this paper analyses existing perceptions on the quality of Nerja as a tourist destination by using a measurement tool to specify and quantify perceived quality levels. The method used in this paper is a modified version of the well-known SERVQUAL scale, widely used to measure quality of service. Apart from verifying the validity of the tool used, the results of this study highlight the importance of hotel services, the climate and the beauty of the landscape, and the friendliness of personnel towards customers. It must be pointed out, however, that overcrowding stands out as the biggest problem which may adversely affect Nerja's future as a tourist destination
590			_aVolume 21
590			_aNumbers 3-4
700	1		_aDÍAZ-MUÑOZ, Rocío _942503
700	1		_aPÉREZ-MORENO, Salvador _942504
773	0	8	_tTotal Quality Management & Business Excellence _g21, 3-4, p. 269-290 _dOxfordshire : Routledge, Mar./Apr. 2010 _xISSN 14783363 _w
942			_cS
998			_a20101005 _b1619^b _cDaiane
998			_a20101006 _b1740^b _cCarolina
999			_aConvertido do Formato PHL _bPHL2MARC21 1.1 _c36688 _d36688
041			_aeng