000			02017naa a2200217uu 4500
001			0100517460737
003			OSt
005			20190211173756.0
008			101005s2010 xx ||||gr |0|| 0 eng d
100	1		_aCHANG-SUNG, Yu _942540
245	1	0	_aBuilding TQM by integrated strategies for B2B industry : _bnext-generation lighting technology in Taiwan
260			_aOxfordshire : _bRoutledge, _cMay/June 2010
520	3		_aWhen petroleum prices rose markedly, light emitting diode (LED) products gradually garnered increased attention as they are as energy efficient as solar energy and wind power. The LED industry follows the B2B model. The B2B model involves the marketing characteristics of high customer loyalty, high customer switching cost, specific marketing channels and distinct enterprise image (brand cognition). Taiwan accounts for more than 20% of the global market share for LED products. However, increasing the gross profit rate is difficult owing to insufficient R&D capabilities and poor integration methods. By improving business effectiveness to build total quality management (TQM) via integrated strategies, Taiwan can create enterprise excellence, and thereby expand market share. This study discusses the implementation and effects of integrated strategies from the perspective of value chains. Internal strategies of production and technology focus attention on production efficiency, and external strategies of supply and marketing emphasise firm cooperation and alliances. However, no absolute distinction exists between internal and external strategies. Analytical results can be used for forecasting industry trends and formulating business policy
590			_aVolume 21
590			_aNumbers 5-6
700	1		_aCHARNG-SHU, Lin _942541
773	0	8	_tTotal Quality Management & Business Excellence _g21, 5-6, p. 553-564 _dOxfordshire : Routledge, May/June 2010 _xISSN 14783363 _w
942			_cS
998			_a20101005 _b1746^b _cDaiane
998			_a20101022 _b1017^b _cJaqueline
999			_aConvertido do Formato PHL _bPHL2MARC21 1.1 _c36710 _d36710
041			_aeng