000			01572naa a2200229uu 4500
001			1031612402941
003			OSt
005			20190211174743.0
008			110316s2010 xx ||||gr |0|| 0 eng d
100	1		_aKINDSTRÖM, Daniel _944211
245	1	0	_aTowards a service-based business model – Key aspects for future competitive advantage
260			_aOxford : _bElsevier, _coct. 2010
520	3		_aMany product-based companies are seeking to increase their competiveness by moving towards a service-based business model. This research is based on a multiple case study of seven manufacturing companies and by using the business model concept it links managerial activities to a service innovation framework to emphasise how companies can best take advantage of a new service-based business model. Findings indicate that companies need to focus on all areas of their business models in a holistic fashion, and not just change isolated elements. Among other challenges, companies must develop their abilities to build relationships with customers, to visualize the intangible value of their service offerings, and to advance a dynamic service offering portfolio that is adaptive to changing customer needs
650		4	_aModelo de Gestão _912032
650		4	_912884 _aInovação
650		4	_aCompetitividade _911999
650		4	_aDesenvolvimento Organizacional _912229
773	0	8	_tEuropean Management Journal _g28, 6, p. 479-490 _dOxford : Elsevier, oct. 2010 _xISSN 02632373 _w
942			_cS
998			_a20110316 _b1240^b _cJaqueline
998			_a20110616 _b1459^b _cKeicielle
999			_aConvertido do Formato PHL _bPHL2MARC21 1.1 _c38808 _d38808
041			_aeng