000			01897naa a2200265uu 4500
001			1080315160641
003			OSt
005			20190211175407.0
008			110803s2010 xx ||||gr |0|| 0 eng d
100	1		_aFAN, Wei-Shang _945155
245	1	0	_aFactors driving website success : _bthe key role of Internet customisation and the influence of website design quality and Internet marketing strategy
260			_aOxfordshire : _bRoutledge, _cnov./dec. 2010
520	3		_aIn the age of the digital economy, companies need a greater understanding of how they can add value to consumers through their websites. This research uses the concept of Internet marketing theory to understand the path to website success (WSS), and uses a Structure Equation Model to build an integrated cause-effect relationship model for WSS, in order to explore Internet customisation (IC), website design quality, and Internet marketing strategy (IMS); which have been identified as key drivers of a WSS by previous research. To provide a deeper analysis this research also tests for intervening variables that affect a WSS. The results confirm that all three variables positively influence WSS, and show that IMS is an intervening variable between IC and WSS. From a practical perspective, this research shows that businesses must engage in IC planning and create IMS to attract consumers to browse and purchase products from their website.
590			_aVolume 21
590			_aNúmero 11-12
650		4	_aMarketing _912212
650		4	_aInternet _912031
650		4	_aAdministração Estratégica _912916
651		4	_aRepublic of China _945156
700	1		_aTSAI, Ming-Chun _940348
773	0	8	_tTotal Quality Management & Business Excellence _g21, 11-12, p. 1141-1159 _dOxfordshire : Routledge, nov./dec. 2010 _xISSN 14783363 _w
942			_cS
998			_a20110803 _b1516^b _cGeisneer
998			_a20110811 _b1003^b _cKeicielle
999			_aConvertido do Formato PHL _bPHL2MARC21 1.1 _c39949 _d39949
041			_aeng