000 02154naa a2200325uu 4500
001 1081515304841
003 OSt
005 20190211175438.0
008 110815s2010 xx ||||gr |0|| 0 eng d
090 _a
_b
100 1 _aLENKA, Usha
_945247
245 1 0 _aCustomer satisfaction in Indian commercial banks through total quality management approach
260 _aOxfordshire :
_bRoutledge,
_cNov./Dec. 2010
520 3 _aThis study examines whether soft and hard aspects of quality management practices determine service quality and customer satisfaction. Data were collected from a branch manager and a valued customer from each of the 315 scheduled commercial bank branches in Orissa (India). A conceptual model depicting the relationship was tested applying structural equation modelling. Results reveal that transformational leadership, workplace spirituality and service climate, depicting the soft aspects of quality management practices, do increase employees' job satisfaction and affective commitment. Employees' job satisfaction and affective commitment have a positive influence on human aspects of service quality, which in turn increases customer satisfaction. Management information system and physical evidence depicting hard aspects of quality management practices enhance service quality and the latter furthers customer satisfaction. Applying the hard and soft aspects of quality management practices in a synergistic manner, organisations can deliver high service quality and achieve customer satisfaction.
590 _aVolume 21
590 _aNúmero 11-12
650 4 _912917
_aLiderança
650 4 _aRelações de Trabalho
_912947
650 4 _aSistema de Informação
_912238
650 4 _aPrestação de Serviços
_914321
650 4 _aQualidade
_912842
650 4 _aSatisfação do Cliente
_912074
651 4 _aÍndia
_914935
700 1 _aSUAR, Damodar
_945248
700 1 _aMORAPATRA, Pratap K. J.
_945249
773 0 8 _tTotal Quality Management & Business Excellence
_g21, 11-12, p. 1315-1341
_dOxfordshire : Routledge, Nov./Dec. 2010
_xISSN 14783363
_w
942 _cS
998 _a20110815
_b1530^b
_cGeisneer
998 _a20110831
_b1645^b
_cKeicielle
999 _aConvertido do Formato PHL
_bPHL2MARC21 1.1
_c40093
_d40093
041 _aeng