000 01973naa a2200217uu 4500
001 1082309562137
003 OSt
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008 110823s2010 xx ||||gr |0|| 0 eng d
100 1 _aCHEN, Eric L
_937450
245 1 0 _aLife in the fast lane :
_bOrigins of competitive interaction in new vs. established markets
260 _aU.S.A :
_bWiley-Blackwell,
_coct. 2010
520 3 _aPrior work examines competitive moves in relatively stable markets. In contrast, we focus on less stable markets where competitive advantages are temporary and R&D moves are essential. Using evolutionary search theory and an experiential simulation with in-depth fieldwork, we find that the relationship between performance and subsequent competitive moves depends on the type of market, not just on whether performance is high or low. High performers seek to maintain status quo, but this requires different strategies in different markets. They are conservative in established markets and bold in new ones. In contrast, low performers seek to disrupt the status quo. Again, this requires different strategies in different markets. Unlike high performers, low performers are bold in established markets and conservative in new ones where they lack understanding of how to disrupt rivals. Overall, our results incorporate unstable markets in theories of competitive dynamics and competitive interaction in theories of evolutionary search. By examining R&D moves, we also extend competitive dynamics research to include technology-based firms for whom temporary advantages are often essential. Copyright © 2010 John Wiley & Sons, Ltd
700 1 _aKATILA, Riitta
_937449
700 1 _aMcDONALD, Rory
_945411
700 1 _aELISENHARDT, Kathleen M
_945412
773 0 8 _tStrategic Management Journal
_g31, 13, p. 1527-1547
_dU.S.A : Wiley-Blackwell, oct. 2010
_xISSN 01432095
_w
942 _cS
998 _a20110823
_b0956^b
_cFernanda
998 _a20111110
_b1744^b
_cGeisneer
999 _aConvertido do Formato PHL
_bPHL2MARC21 1.1
_c40263
_d40263
041 _aeng