000			01293naa a2200169uu 4500
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003			OSt
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008			111111s2010 xx ||||gr |0|| 0 eng d
100	1		_aBROMILEY, Philip _945394
245	1	0	_aLooking at prospect theory
260			_aU.S.A : _bWiley-Blackwell, _cdec. 2010
520	3		_aThis paper demonstrates that prospect theory's (PT) predictions differ dramatically from what strategy scholars have inferred. PT's value function predicts negative risk-return associations for high performers and positive for low performers, directly contrary to the strategy literature. In addition, PT's isolation assumption means most firm choices should appear as mixed gambles. Prior PT-based theorizing in strategy implicitly assumed that the firm faced unmixed gambles. Finally, it demonstrates that PT does not make the general predictions most strategy researchers have assumed, but rather PT's predictions depend on a full range of parametric and choice characteristics that strategy scholars have ignored. Copyright © 2010 John Wiley & Sons, Ltd
773	0	8	_tStrategic Management Journal _g31, 12, p. 1357-1370 _dU.S.A : Wiley-Blackwell, dec. 2010 _xISSN 01432095 _w
942			_cS
998			_a20111111 _b1722^b _cGeisneer
999			_aConvertido do Formato PHL _bPHL2MARC21 1.1 _c40993 _d40993
041			_aeng