| 000 | 01108nam a2200313uu 4500 | ||
|---|---|---|---|
| 001 | 294 | ||
| 003 | OSt | ||
| 005 | 20190211154033.0 | ||
| 008 | 001010s1995 xx ||||g| |0|| 0 eng d | ||
| 090 |
_a1.17 _bT619m |
||
| 100 | 1 |
_aTITMAN, Lionel _910689 |
|
| 245 | 1 | 0 | _aMarketing in the new public sector |
| 260 |
_aLondon : _bPitman, _c1995 |
||
| 300 | _a230 p. | ||
| 490 | 0 | _aPublic Sector Management Series | |
| 505 | 8 | 0 |
_tMarketing in management and strategy _tMarketing services and the public sector _tPlan _tProduct _tPricing _tPromotion _tPlace _tPeople _tMarket research and market information systems _tStatistical and forecasting techniques _tUsing consultants and agencies _tLessons from success and failure _tCase studies |
| 590 | _a(Macro)Estudos de Mercado | ||
| 590 | _aProdutos | ||
| 590 | _aPropaganda | ||
| 650 | 4 |
_aMarketing _912212 |
|
| 650 | 4 |
_912235 _a Setor Público |
|
| 650 | 4 |
_aConsultoria _913032 |
|
| 650 | 4 |
_aAgência _912108 |
|
| 650 | 4 |
_aEstudo de Caso _911993 |
|
| 650 | 4 |
_aAdministração Estratégica _912916 |
|
| 942 | _cG | ||
| 998 |
_a20001010 _bElda _cElda |
||
| 998 |
_a20070711 _b1451^b _cPaloma |
||
| 999 |
_aConvertido do Formato PHL _bPHL2MARC21 1.1 _c484 _d484 |
||
| 041 | _aeng | ||