000			nam a22 7a 4500
999			_c51956 _d51956
003			BR-BrENAP
005			20190212165817.0
008			171207b xxu||||| |||| 00| 0 por d
020			_a9780789749499
040			_aBR-BrENAP _bPt_BR
090			_a16 S639p
100			_955698 _aSMICIKLAS, Mark
245			_aThe power of infographics : _busing pictures to communicate and connect with your audience / _cMark Smiciklas; Prefácio de Guy Kawasaki. --
260			_aIndianapolis, USA: _bQue Publishing, _c2014.
300			_a199 p.
505			_aForeword/ Guy Kawasaki –
505			_apt. 1. VISUAL COMMUNICATION -- cap. 1. Infographics. -- What Are Infographics? -- Infographics Defined -- Infographic History -- The Science of Visualization -- Hardwiring -- Easy on the Mind -- Visual Learning --Why Infographics Work for Business -- Easy to Digest -- Shareability -- The "Cool" Factor -- Endnotes –
505			_apt. 2. BUSINESS INFORMATION NEEDS -- cap. 2 Visualizing Numbers and Concepts -- Statistics -- Using Data to Tell a Story -- The Benefits of Visualizing Research -- Understanding the Risks -- Ideas and Concepts -- Using Visual Metaphors -- Using Cartoons to Communicate Your Ideas 30 Case Study: The Kronos "Time Well Spent" Cartoon Series --Endnotes -- cap. 3. Visualizing How Things Work and Are Connected -- Process -- The Jargon Dilemma -- Infographics Help Explain What You Do --Hierarchy -- Business Hierarchies -- Relationships -- Simplified Systems Thinking -- Business Models --Endnotes -- cap. 4. Visualizing Who, When, and Where -- Personality -- Brand Humanization -- Infographic Resumes -- Chronology -- Business Timelines --Geography -- Business Maps -- Endnotes – --
505			_apt. 3. CREATING INFOGRAPHICS -- cap. 5. Infographic Prep Work -- Purpose -- Understanding Your Audiences' Information Needs -- Audience Analysis -- Setting Infographic Objectives -- The Art of Observation -- Seeing -- Listening -- Endnotes -- cap. 6. Processing Your Ideas -- Recording Your Thoughts -- I’m Not an Artist -- Different Ways to Document -- Info-Synthesis -- The Five W's (and One H) of Infographics --Endnotes -- cap. 7. Designing Your Infographics -- The Critics -- Infographic DIY -- An Infographic Rant -- The DIY Infographic Formula --Outsourcing -- Going Pro -- Working with Students --Endnotes --cap. 8. Publishing Your Infographics --Audience Research --Online Publishing Channels -- Infographic Home Base -- Infographic Outposts --Offline Publishing Opportunities --Endnotes –
505			_apt. 4: BUSINESS VALUE -- cap. 9 Infographics as an Internal and External Communication Tool --Using Infographics to Build Your Brand -- The Business of Infographics -- Content Marketing -- Promoting Your Infographics -- Infographics Inside the Organization -- Internal Adoption of Infographics -- Internal Communication Opportunities --Endnotes --cap. 10. Infographic ROI --Measuring the VOI (Value of Infographics) -- Tangible Metrics -- Intangible Benefits --cap. 11. Infographic Resources --Guide to Visual Elements --Infographic TTools -- Visualization Tools -- Design Elements --Further Reading --Information Designers, Consultants, and Agencies -- Agencies 1 -- Freelance Designers – Consultants 1 -- Index
520			_aNeed to overcome information overload and get your message across? Infographics are your secret weapon. Using them, you can deliver knowledge and ideas visually, so your audiences can understand them quickly - and take action. In The Power of Infographics, Mark Smiciklas helps you understand how to leverage the use of powerful infographics: visual representations capable of transforming complex data or concepts into intuitive, instant knowledge. Writing from a business perspective, Smiciklas reveals how to use infographics both inside and outside the organization: to build brands, make sales, serve clients, align teams behind new strategies, and more. This straightforward, visual, common-sense based book explains: * What infographics are, and why they work so well * How to visualize statistical data, business processes, time, geography, lists, relationships, and concepts * How to communicate the "personal" through infographics * Best practices for observation, processing ideas, creating highly effective infographics, and publishing them * How to plan for and measure the ROI of infographics * And much more.
546			_ainglês _ben
650			_911947 _a Comunicação
650		0	_912880 _aMeio de Comunicação
650		0	_948816 _aArtes Gráficas
909			_a201712 _bKeicielle
942			_cG
041			_apor