| 000 | 04313cam a2200397 i 4500 | ||
|---|---|---|---|
| 999 |
_c52009 _d52009 |
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| 001 | 18097559 | ||
| 003 | BR-BrENAP | ||
| 005 | 20190211181931.0 | ||
| 008 | 140331s2014 maua b 001 0 eng | ||
| 020 | _a9781625271464 (hardback) | ||
| 040 |
_aBR-BrENAP _bPt_BR |
||
| 090 | _a2.01.3 F989i | ||
| 100 |
_aFURR, Nathan R. _955751 |
||
| 245 | 1 | 4 |
_aThe innovator's method : _bbringing the lean startup into your organization / _cNathan Furr, Jeff Dyer. -- |
| 260 |
_aBoston : _bHarvad Businnes School Publishing, _c2014. -- |
||
| 300 |
_aix, 268 p. : _bil. ; _c25 cm |
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| 504 | _aInclui referências bibliográficas(p. [243]-250) e índice. | ||
| 505 | _aForeword -- Introduction -- the innovator's method -- Leadershio in the age of uncertainy -- Insight: savor surprises -- Problem: discover the job-to-be-done -- Solution: prototype the minimum "Awesome" product -- Business model: validate the go-to-market strategy -- Master the pivot -- Scale it -- Making the innovator's method work for you -- Conclusion: turn uncertainty into opportunity -- Appendix: an overview of the innovator's method | ||
| 520 | _a"A radical new method-adapting the latest techniques honed by successful start-ups-for managing innovation in established businesses. Call it "lean start-up," "design thinking," or "agile." No matter the name, it's clear that a new method is revolutionizing how to successfully create, refine, and bring ideas to market-without traditional business planning. But because these ideas and techniques run counter to conventional managerial thinking and practice, managers in established organizations have difficulty implementing them. No longer. Based on field work with thousands of managers and validated inside dozens of companies, innovation experts Nathan Furr and Jeff Dyer show when and how to apply a "lean start-up" approach to innovation in established businesses. The Innovator's Method takes managers through these new practices for managing innovation. With detailed cases from the authors' work implementing these ideas with companies such as Intuit, NEC, P&G, Virgin Airlines, Kia, Folio, Citi, Hallmark, and Verizon, The Innovator's Method picks up where Jeff Dyer's The Innovator's DNA leaves off, showing how to test, validate and commercialize ideas with the lean and agile techniques that successful entrepreneurs use"-- | ||
| 520 | _a"Whether you call it "lean start-up," "design thinking," or "agile," a new method is revolutionizing how to successfully create, refine, and bring ideas to market--without traditional business planning. But because these ideas and techniques run counter to conventional managerial thinking and practice, managers in established organizations have difficulty implementing them. Innovation experts Nathan Furr and Jeff Dyer aim to change that. Based on field work with thousands of managers and validated inside dozens of companies, THE INNOVATOR'S METHOD shows when and how to apply a "lean start-up" approach to innovation in established businesses. THE INNOVATOR'S METHOD takes managers through these new practices for managing innovation, showing how to adapt them to their businesses and answering such questions as: How do we know this idea is worth pursuing? Does it solve the right problem for customers? Have we found the right solution? Do we have the right business model for our new offering? With detailed cases from the authors' work implementing these ideas with companies such as Intuit, NEC, P&G, Virgin Airlines, Kia, Folio, Citi, Hallmark, and Verizon, THE INNOVATOR'S METHOD picks up where Jeff Dyer's THE INNOVATOR'S DNA leaves off, showing how to test, validate and commercialize ideas with the lean and agile techniques that successful entrepreneurs use"-- | ||
| 650 |
_aGestão Organizacional _915593 |
||
| 650 |
_a Administração Estratégica _911998 |
||
| 650 |
_912884 _aInovação |
||
| 650 |
_a Planejamento Estratégico _912021 |
||
| 700 |
_aDYER, Jeffrey H _917538 |
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| 909 |
_a201801 _bING |
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| 942 |
_2ddc _cG |
||
| 041 | _aeng | ||