000			nam a22 7a 4500
999			_c52154 _d52154
003			BR-BrENAP
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008			180608b xxu||||| |||| 00| 0 por d
020			_a9780753556559
040			_aBR-BrENAP _bPt_BR
090			_a6.10 _bH1954i
100			_956212 _aHalpern, David
245			_aInside the nudge unit: _bHow small changes can make a big diference. _cOwain Service; Behavioural Insights Team.
260			_aLondon: _bWH Allen, _c2015.
300			_aXIV, 383 p.
504			_aInclui índice
505			_tSECTION 1 - A short history of nudging; _t01 - Early Steps; _t02 - Nudging goes mainstream; _tSECTION 2 - Changing the Word a nudge at a time; _t03 - Easy; _t04 - Attract!; _t05 - Social; _t06 - Timely ; _tSECTION 3 - Behavioural insights as a policy tool ; _t07 - Data and transparency; _t08 - A different approach to big policy chalenges; _t09 - Well-being: Nudging ourserces, and each other, to happier lives; _t10 - What works? The Rise of experimental government; _tSECTION 4 -Where next?; _t11 - Risks and Limiations; _t12 - Conclusion: Where next?.
700			_949166 _aOwain Service
710			_956213 _aBehavioural Insights Team
909			_a2018/06 _bVinícius Pereira
942			_cG
041			_apor