000			03463cam a2200397 i 4500
999			_c52160 _d52160
001			19477890
003			BR-BrENAP
005			20191016062555.0
008			170203s2017 nyu b 000 0 eng
020			_a9780316393249 (hardback)
020			_z9781478941217 (audio download)
020			_z9780316393232 (ebook)
040			_aBR-BrENAP _bPt_BR
082	0	0	_a658.001 _223
090			_a3 _bM1836s
100	1		_aMadsbjerg, Christian, _eauthor.
245	1	0	_aSensemaking : _bthe power of the humanities in the age of the algorithm / _cChristian Madsbjerg. --
260			_aNew York: _bHachette, _c2017.
300			_axxi, 215 p. ;
504			_aInclui bibliografia
505			_t1 - Making sense of the world _t2 - Silicon valley is a state of mind _t3 - Culture - not individuals _t4 - Thick data - not just thing data _t5 - The savannah - not the zoo _t6 - Creativity - not manufacturing _t7 - The north star - not the gps _t8 - What are people for?
520			_a"Based on his work at companies like Ford, Christian Madsbjerg's SENSEMAKING is a provocative stand against the tyranny of big data and scientism, an impassioned defense of a liberal arts education, and a blueprint for how companies and leaders can use human intelligence to solve problems. Humans have become subservient to algorithms. Every day brings a new Moneyball fix--a math whiz who will crack open an industry with clean fact-based analysis rather than human intuition and experience. As a result, we have stopped thinking. Machines do it for us. Christian Madsbjerg argues that our fixation with data often masks stunning deficiencies, and the risks for humankind are enormous. Blind devotion to number crunching imperils our businesses, our educations, our governments, and our life savings. Too many companies have lost touch with the humanity of their customers, while marginalizing workers with liberal arts-based skills. Contrary to popular thinking, Madsbjerg shows how many of today's biggest success stories stem not from "quant" thinking but from deep, nuanced engagement with culture, language, and history. He calls his method sensemaking. In this landmark book, Madsbjerg lays out five principles for how business leaders, entrepreneurs, and individuals can use it to solve their thorniest problems. He profiles companies using sensemaking to connect with new customers, and takes readers inside the work process of sensemaking "connoisseurs" like investor George Soros, architect Bjarke Ingels, and others. Both practical and philosophical, Sensemaking is a powerful rejoinder to corporate groupthink and an indispensable resource for leaders and innovators who want to stand out from the pack"--
650		0	_aCiências Sociais _912757
650		0	_aGestão de Conflito _913430
650			_a Tomada de Decisão _912404
650		0	_aLiderança _912917
650		0	_912805 _aAdministração _xAspecto Filosófico
906			_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg
909			_a2018/06 _bVinícius Pereira
942			_2ddc _cG
041			_aeng