000 nam a22 7a 4500
999 _c52170
_d52170
003 BR-BrENAP
005 20190212170334.0
008 180613b xxu||||| |||| 00| 0 por d
020 _a9780393352795
040 _aBR-BrENAP
_bPt_BR
090 _a6.10
_bT365m
100 _956228
_aThaler, Richard H.
_d1945-
245 _aMisbehaving:
_bthe marking of behavioral economics /
_cRichard H. Thaler
260 _aNew York:
_bNorton,
_cc2015, 2016.
300 _axvi, 415 p.
504 _aInclui índice e bibliografia.
505 _tI. BEGINNINGS: 1970 - 78;
_t1. Supposedly irrelevant factors;
_t2. The endowment effect;
_t3. The list;
_t4. Value theory;
_t5. California dreamin';
_t6 The gauntlet;
_tII. MENTAL ACCOUNTING: 1979 - 85;
_t7. Bargains and rip-offs;
_t8. Sunk costs;
_t9 Buckets and budgets;
_t10. At the poker table;
_tIII. SELF-CONTROL: 1975 - 88;
_t11. Willpower? No problem;
_t12. The planner and the doer;
_tINTERLUDE;
_t13. Misbehaving in the real world;
_tIV. WORKING WITH DANNY: 1984 -85;
_t14. What seems fair?;
_t15. Fairness games;
_t16. Mugs;
_tV. ENGAGING WITH THE ECONOMICS PROFESSION: 1986 - 94;
_t17. The debate begins;
_t18. Anomalies;
_t19. Forming a team;
_t20. Narrow Framing on the upper east side;
_tVI. FINANCE: 1983 - 2003;
_t21. The beauty contest;
_t22. Does the stock market Overreact?;
_t24. The price is not right;
_t25. The battle of closed-end funds;
_t26. Fruit flies, icebergs, and negative stock prices;
_tVII. WELCOME TO CHICAGO: 1995 - PRESENT;
_t27. Law schooling;
_t28. The offices;
_t29. Football;
_t30. Game shows;
_tVIII. HELPING OUT: 2004 - PRESENT;
_t31. Save more tomorrow;
_t32. Going public;
_t33. Nudging in the U.K.
650 0 _956260
_aEconomia Comportamental
650 _911992
_a Comportamento Humano
650 _912404
_a Tomada de Decisão
909 _a201806
_bVinícius Pereira
942 _cG
041 _apor