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999 |
_c52170 _d52170 |
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_aBR-BrENAP _bPt_BR |
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090 |
_a6.10 _bT365m |
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100 |
_956228 _aThaler, Richard H. _d1945- |
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245 |
_aMisbehaving: _bthe marking of behavioral economics / _cRichard H. Thaler |
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260 |
_aNew York: _bNorton, _cc2015, 2016. |
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300 | _axvi, 415 p. | ||
504 | _aInclui índice e bibliografia. | ||
505 |
_tI. BEGINNINGS: 1970 - 78; _t1. Supposedly irrelevant factors; _t2. The endowment effect; _t3. The list; _t4. Value theory; _t5. California dreamin'; _t6 The gauntlet; _tII. MENTAL ACCOUNTING: 1979 - 85; _t7. Bargains and rip-offs; _t8. Sunk costs; _t9 Buckets and budgets; _t10. At the poker table; _tIII. SELF-CONTROL: 1975 - 88; _t11. Willpower? No problem; _t12. The planner and the doer; _tINTERLUDE; _t13. Misbehaving in the real world; _tIV. WORKING WITH DANNY: 1984 -85; _t14. What seems fair?; _t15. Fairness games; _t16. Mugs; _tV. ENGAGING WITH THE ECONOMICS PROFESSION: 1986 - 94; _t17. The debate begins; _t18. Anomalies; _t19. Forming a team; _t20. Narrow Framing on the upper east side; _tVI. FINANCE: 1983 - 2003; _t21. The beauty contest; _t22. Does the stock market Overreact?; _t24. The price is not right; _t25. The battle of closed-end funds; _t26. Fruit flies, icebergs, and negative stock prices; _tVII. WELCOME TO CHICAGO: 1995 - PRESENT; _t27. Law schooling; _t28. The offices; _t29. Football; _t30. Game shows; _tVIII. HELPING OUT: 2004 - PRESENT; _t31. Save more tomorrow; _t32. Going public; _t33. Nudging in the U.K. |
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650 | 0 |
_956260 _aEconomia Comportamental |
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650 |
_911992 _a Comportamento Humano |
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650 |
_912404 _a Tomada de Decisão |
||
909 |
_a201806 _bVinícius Pereira |
||
942 | _cG | ||
041 | _apor |