000 03656cam a2200373 i 4500
999 _c52410
001 18626485
005 20200625111240.0
008 150521s2015 njua b 001 0 eng
020 _a9781118960875
040 _aBR-BrENAP
041 _aeng
082 0 0 _a658.4/013
090 _a2.26
100 1 _aOlsen, Dan,
245 1 4 _aThe lean product playbook :
_bhow to innovate with minimum viable products and rapid customer feedback /
_cDan Olsen.
260 _aNew Jersey:
300 _axxii, 309 p.
504 _aInclui bibliografia e índice.
505 _tChapter 1: Achieving product-market fit with the lean product process -- What is product-market fit? -- The product-market fit pyramid -- Quicken: from #47 to #1 -- The lean product process
_tChapter 2: Problem space versus solution space -- The space pen -- Problem define markets -- The what and the how -- Outside-In Product development -- Should you listen to customers? -- A tale of two apple features -- Using the solutions space to discover the Problem space
_tParte II - The Lean Product Process
_tChapter 3: Determine your target customer (Step 1) -- Fishing for customers -- How to segment your target market -- Users versus buyers -- Techonology adoption life cycle -- Personas
_tChapter 4: Identify Underserved Customer Needs (Step 2) -- A customer need by any other name -- Customer Needs Example: Turbo Tax -- Customer discovery interviews -- Customer benefit ladders -- Hierarchies of needs -- The importance versus satisfaction framework -- Related frameworks -- Visualizing customer value -- The kano model -- Putting the frameworks to Use
_tChapter 5: Define your value proposition (Step 3) -- Strategy means saying "No" -- Value propositions for Search engines -- Not So cuil -- Building your product value proposition -- Skating to Where the Puck Will Be -- The Flip video camera -- Predicting the future with value propositions
_tChapter 6: Specify your Minimum Viable Product (MVP) Feature Set (Step 4) -- User Stories: Features with benefits -- Breaking Features Down -- Smaller Batch Sizes Are Better -- Scoping with Story Points -- Using Return on Investment to Prioritize -- Deciding on your MVP Candidate
_tChapter 7: Create your MVP Prototype (Step 5) -- What is (and Isn't) an MVP? -- MVP tests -- The Matrix of MVP Tests -- Qualitative Marketing MVP Tests -- Quantitative Marketing MVP Tests -- Qualitative Product MVP Tests -- Quantitative Product MVP Tests
_tChapter 8: Apply the Principles of Great UX Design -- What makes a Great UX? -- The UX design Iceberg -- Conceptual design -- Information Architecture -- Interaction design -- Visual principles -- Copy is Also Part of UX design -- The A-Team -- UX is in the Eye of the beholder
_tChapter 9: Test Your MVP with Customers (Step 6) -- How many customers should I test with? -- In-Person, remote, and unmoderated user testing -- How to recruit customers in your target market -- User testing at intuit -- Ramen user testing -- How to structure the user test -- How to ask good questions -- I feed your pain -- Wrapping up the user test -- How to capture and synthesize user feedback -- Usability versus product-market fit
_tChapter 10: Iterate and pivot to improve product-market fit -- The build-measure-learn loop -- The hypothesize-design-test-learn loop -- Iterative user testing -- Persevere or pivot?
_tChapter 11 - An End-to-End Lean Product Case Study -- MarketingReport.com -- Step 1: Determine your target customers -- Step 2: Identify underserved needs -- Step 3: Define your value proposition -- Step 4: Specify your MVP feature set -- Step 5: Create your MVP prototype -- Step 6: Test your MVP with customers -- Iterate and pivot to improve product-market fit -- Reflections
_tPart III - Building and Optimizing Your Product
_tChapter 12: Build your product using agile development -- Agile development -- Scrum -- Kanban -- Picking the right agile methodology -- Succeeding with agile -- Quality assurance -- Test-Driven development -- Continuous Integration -- Continuous deployment
_tChapter 13: Measure Your Key Metrics -- Analytics versus other learning methods -- Oprah versus spock -- User interviews -- Usability testing -- Surveys -- Analytics and A/B testing -- Analytics Frameworks -- Identify the metric that matters most -- Retention rate -- The equation of your business -- Achieving profitability
_tChapter 14: Use Analytics to Optimize Your Product and Business -- The lean product analytics process -- A lean product analytics case study: Friendster -- Optimization with A/B testing
_tChapter 15: Conclusion
520 _a"The missing manual on how to apply Lean Startup to build products that customers love The Lean Product Playbook is a practical guide to building products that customers love. Whether you work at a startup or a large, established company, we all know that building great products is hard. Most new products fail. This book helps improve your chances of building successful products through clear, step-by-step guidance and advice. The Lean Startup movement has contributed new and valuable ideas about product development and has generated lots of excitement. However, many companies have yet to successfully adopt Lean thinking. Despite their enthusiasm and familiarity with the high-level concepts, many teams run into challenges trying to adopt Lean because they feel like they lack specific guidance on what exactly they should be doing. If you are interested in Lean Startup principles and want to apply them to develop winning products, this book is for you. This book describes the Lean Product Process: a repeatable, easy-to-follow methodology for iterating your way to product-market fit. It walks you through how to: Determine your target customers Identify underserved customer needs Create a winning product strategy Decide on your Minimum Viable Product (MVP) Design your MVP prototype Test your MVP with customers Iterate rapidly to achieve product-market fit This book was written by entrepreneur and Lean product expert Dan Olsen whose experience spans product management, UX design, coding, analytics, and marketing across a variety of products. As a hands-on consultant, he refined and applied the advice in this book as he helped many companies improve their product process and build great products. His clients include Facebook, Box, Hightail, Epocrates, and Medallia. Entrepreneurs, executives, product managers, designers, developers, marketers, analysts and anyone who is passionate about building great products will find The Lean Product Playbook an indispensable, hands-on resource"--
650 _a Administração da Produção
_xRedução de custo
650 0 _aEconomicidade
650 0 _aAdministração de Negócios
650 _a Satisfação do Cliente
650 0 _aDesign de Interação
909 _a201810
942 _cG