000			01062cam a22002654a 4500
999			_c52518 _d52518
001			13555633
003			BR-BrENAP
005			20190801150203.0
008			040412s2004 maua b 001 0 eng
020			_a 9781405126878
040			_aBR-BrENAP _bPt_BR
041			_aeng
082	0	0	_a658.4/012 _222
090			_a2.13.1 _bS8987
245	0	4	_aThe strategy reader / _cedição, Susan Segal-Horn
250			_a2.ed.
260			_aMalden: _bBlackwell, _c2004.
300			_axvi, 523 p.
504			_aInclui bibliografia e índice
505			_tPart I - What Is Strategy? -- 1. Of Strategies, Deliberate and Emergente - Henry Mintzberg, James A. Waters -- 2. Strategies as Stretch and Leverage - Gary Hamel, C. K. Prahalad -- 3. What is Strategy? - Michael E. Porter _tPart II - The Context os Straregy -- 4. How Much Does industry Matter? - Richard P. Rumelt -- 5. Strategic Planning as if Ethis Mattered - larue Tone Hosmer -- 6. Green and Competitive: Ending the Stalemate - Michael E. Porter. Claas Van der Linde -- 7. On the Limits of a Firm-Based Theory to Explain Business Networks: The Western Bias of Neo-Classical Economics - Nicole Woolsey Biggart, Gary G. Hamilton -- 8. The Art of Standards Wars -- Carl Shapiro, Hal R. Varian _tPart III - The Resource-Based View of Strattegy -- 9. The Core Competence of the Corporation - C. K. Prahalad, Gary Hamel -- 10. The Resource-Based Theory of Competitive Advantage: Implications for Strategy Formulation - Robert M. Grant -- 11. Strategic Assets and Organizational Rent - Raphael Amit, Paul J. H. Schoemaker -- 12. Dynamic Capabilities and Strategic Management - David J. Teece, Gary Pisano, Amy Shuen _tPart IV - Connections Between Strategy, Structure and Process -- 13. The Structuring of Organizations - Henry Mintzberg -- 14. Creating a Sense of Misson - Andrew Campbell, Sally Yeung -- 15. Managing Strategic Change: Strategy, Culture and Action - Gerry Johnson -- 16. Strategic Product Creation: Managing New Interactions of Technology Markets and Organizations - Ron Sanchez _tPart V - Issues in Corporate Strategy -- 17. Corporate Strategy and Parenting Theory - Michael Goold, Andrew Campbell, Marcus Alexander -- 18. Related Diversification, Core Competences and Corporate Performance - Constantinos C. Markides, Peter J. Williamson -- 19. Developing and Managing Strategic Alliances, Building Social Capital and Creating Value - Michael A. Hitt, R. Duane Ireland, Michael D. Santoro _tPart VI - Developing International Strategy -- 20. Global Strategy: An Organizing Framework - Sumantra Ghoshal -- 21. Preparing for the Futere: Evolution of the Transnational - Christopher Bartlett, Sumantra Ghoshal, Julian Birkinshaw -- 22. The Internationalization of Service Firms - Susan Segal-Horn -- 23. Entrepreneurship in Multinational Corporations: The Characteristics of Subsidiary Initiatives - Julian Birkinshaw _tPart VII - Postscrist -- 24. The Icarus Paradox: How Exceptional Companies Bring about their Own Downfall - Danny Miller -- 25. Surfing the Edge of Chaos - Richard T. Pascale -- 26. Perspectives on Strategy - Geoff Jones
650			_a Planejamento Estratégico _912021
700	1		_aSegal-Horn, Susan. _4editor
906			_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg
909			_a201811 _bVinícius
942			_cG