000			01679naa a2200313uu 4500
001			6931
003			OSt
005			20190211154200.0
008			020916s2005 xx ||||gr |0|| 0 eng d
100	1		_aSTRACK, Rainer _910396
245	1	0	_aRAVEtm : _bintegrated value management for customer, human, supplier and invested capital
260			_c2002
520	3		_aMany companies have introduced new value-based methods such as the EVAtm or CVA concept for strategic and operational control. However, These concepts are still strongly focused on investment captal and can hardly explain and manage value creation in today's service and knowledge economy. This article presents a new, integrated value management concept (RAVEtm) for managing human capital (Workonomics tm), customer capital (Custonomics tm) and supplier capital (Supplynomics), all in a value-oriented and quantitative way. All or these concepts are anchored in CVA/EVA and thus culminate in the same central controlling metric. After outlining the concept, the authors illustrate its application and practical benefits with specific examples
650		4	_aGestão de Fornecedores _916435
650		4	_aEstratégia de Marketing _916436
650		4	_aSegmentação de Clientes _912371
650		4	_aControle _914325
650		4	_aGestão de Valor _916437
650		4	_aIndicador Balanceado de Desempenho _912050
650		4	_aGestão de Recursos Humanos _916438
650		4	_aIndicador de Desempenho _914201
650		4	_aEVA _916439
650		4	_aCVA _916440
700	1		_aVILLIS, Ulrich _916441
773	0	8	_tEuropean Management Journal _g20, 2, p. 147-158 _d, 2002 _w
942			_cS
998			_a20020916 _bLucima _cLucimara
998			_a20130813 _b0958^b _ckarina
999			_aConvertido do Formato PHL _bPHL2MARC21 1.1 _c7089 _d7089
041			_aeng