| 000 | 01446cam a2200325 i 4500 | ||
|---|---|---|---|
| 999 |
_c74475 _d74475 |
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| 001 | 17617399 | ||
| 003 | BR-BrENAP | ||
| 005 | 20220131183732.0 | ||
| 008 | 130207s2013 nyu 000 0 eng | ||
| 020 | _a9780062125699 | ||
| 040 |
_aBR-BrENAP _bPt_BR |
||
| 041 | _aeng | ||
| 090 |
_a658.575 _bC5411h |
||
| 100 | 1 | _aChipchase, Jan. | |
| 245 | 1 | 0 |
_aHidden in plain sight : _bhow to create extraordinary products for tomorrow's customers / _cJan Chipchase, Simon Steinhardt. |
| 260 |
_aNew York: _bHarperCollins, _c2013. |
||
| 300 |
_a239 p. _c24 cm |
||
| 505 | 0 |
_t1. Crossing state (of mind) lines _t2. The social lives of everyday objects _t3. Riding the waves of the past, present, and future _t4. You are what you carry _t5. Calibrating your cultural compass _t6. A matter of trust _t7. Finding the essence _t8. The great tradeoff |
|
| 650 | 0 | _aMarketing research. | |
| 650 | 0 | _aNew products. | |
| 650 | 0 | _aConsumer behavior. | |
| 700 | 1 | _aSteinhardt, Simon. | |
| 906 |
_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg |
||
| 909 |
_a201812 _bVinÃcius |
||
| 942 |
_2ddc _cG |
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