| 000 | 01367naa a2200241uu 4500 | ||
|---|---|---|---|
| 001 | 7343 | ||
| 003 | OSt | ||
| 005 | 20190211154241.0 | ||
| 008 | 020927s2005 xx ||||gr |0|| 0 eng d | ||
| 100 | 1 |
_aZARKADA-FRASER, Anna _911583 |
|
| 245 | 1 | 0 | _aRisk perception by UK firms towards the Russian market |
| 260 | _c2002 | ||
| 520 | 3 | _aOne the factors that affect the foreign market entry decisions of a construction firm is the risk involved. This paper reviews the concept of risk and its manifestation in the valatile socio-economic and political climate of Russia, a market previously inaccessible to the international construction industry and now full of oportunities and threats. It also presents the perceptions of political risk and Russia's market potential held by the marketing managers of UK construction firms that are involved in the Russian market. Conforming to international marketing theory, their decisions are influenced by a number of factors, with political risk involvement in the market | |
| 650 | 4 |
_aInternational Marketing _916829 |
|
| 650 | 4 |
_aPolitical Risk Analysis _916830 |
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| 650 | 4 |
_aUK _916831 |
|
| 651 | 4 |
_aRussia _912896 |
|
| 700 | 1 |
_aFRASER, Campbell _916832 |
|
| 773 | 0 | 8 |
_tInternational Journal of Project Management _g20, 2, p. 99-105 _d, 2002 _w |
| 942 | _cS | ||
| 998 |
_a20020927 _bLucima _cLucimara |
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| 998 |
_a20060515 _b1426^b _cQuiteria |
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| 999 |
_aConvertido do Formato PHL _bPHL2MARC21 1.1 _c7496 _d7496 |
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| 041 | _aeng | ||