000			01766nam a2200217uu 4500
001			607
003			OSt
005			20211222180910.0
008			001010s1994 xx ||||g| |0|| 0 eng d
090			_a2.13.1 _bM667r
100	1		_913309 _aMintzberg, Henry
245	1	0	_aThe rise and fall of strategic planning : _breconceiving roles for planning, plans, planners
260			_aNew York : _bThe Free Press, _c1994
300			_a458 p.
505	8	0	_t1 - Planning and strategy _t2 - Models of the strategic planning proccess _tThe basic planning model _tDecomposing the basic model _tSorting out the four hierarquies: objectives, budgets, strategies, programs _tForms of strategic planning _t3 - Evidence on planning _tSurvey evidence on "does planning pay?" _tAnecdotal evidence _tSome deeper evidence _tPlanner's responses to the evidence _t4 - Some real pitfalls of planning _tPlanning and commitment _tPlanning and change _tPlanning and politics _tPlanning and control _t5 - Fundamental fallacies of strategic planning _tSome basic assumptions behind strategic planning _tThe fallacy of predetermination _tThe fallacy of detachment _t6 - Planning, plan, planners _tCoupling analysis and intuition _tRole of planning: strategic programming _tFirst role of plans: strategic programming _tSecond role of plans: Control devices _tFirst role of planners: finders of strategy _tSecond role of planners: analysts _tThird role of planners: catalysts _tThe planner as strategist _tA plan for planners _tA planner for each side of the brain _tPlanners in context _tReferences _tIndex _tAbout the author
650		4	_aAdministração Estratégica _912916
650		4	_aPlanejamento Estratégico _912021
942			_cG
998			_a20001010 _bMaria _cMaria do Carmo
998			_a20170502 _b0940^b _cLarissa
999			_aConvertido do Formato PHL _bPHL2MARC21 1.1 _c796 _d796
041			_aeng