000			01642naa a2200265uu 4500
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003			OSt
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008			021111s2001 xx ||||gr |0|| 0 eng d
100	1		_aAUSTIN, Marc T _9628
245	1	0	_aStrategies of European standardization
260			_c2001
520	3		_aWhy do firms select different international venues for cooperation in setting standards? Specifically, why do firms choose regional or bilateral strategies for standard-setting, when global standard-setting institutions alread exist? We argue that while strong economic reasons exist for setting compatible international standards, the standard-setting process is often used more as a competitive tool than as a means of expanding networks and markets internationally. Moreover, the selection of a standards strategy also depends on the standard-setting institutions available to firms. Institutions that provide firms whith a higher level of influence either through the exclusion of rivals or by advantageous decision-making mechanisms are more likely to be selected as part of the firm`s strategy. Thus, it is the interaction of interests and political institutions that best explains why overlapping and competing strategies are often chosen
650		4	_aEurope _917239
650		4	_aHDTV _912420
650		4	_aIntitutions _917240
650		4	_aInternational Business _917241
650		4	_aNetworks _917242
650		4	_aStandards _917230
700	1		_917243 _aMilner, Helen V.
773	0	8	_tJournal of European Public Policy _g8, 3, p. 411-431 _d, 2001 _w
942			_cS
998			_a20021111 _bCassio _cCassio
998			_a20100623 _b1658^b _cCarolina
999			_aConvertido do Formato PHL _bPHL2MARC21 1.1 _c8369 _d8369
041			_aeng