000 01527naa a2200181uu 4500
001 8642
003 OSt
005 20190211154519.0
008 021126s2005 xx ||||gr |0|| 0 eng d
100 1 _aDENEMARK, David
_92841
245 1 0 _aTelevision effects and voter decision making in Australia :
_ba re-examination of the converse model
260 _c2002
520 3 _aAustralian data are used in this article to re-examine Converse's thesis that the mass media's electoral effects are felt most strongly amongst voters with the lowest levels of political interest and awareness. Non- participation of many such voters in voluntary electoral system obscures the full complexity of television's influence in voters' decision making. Australia's compulsory electoral system, however, by forcing the least interested to vote, crystallizes further distinctions in the patterns of media effects in the electorate. Results show that voters with the lowest levels of prior political awareness are the most responsive to effects of overall television news exposure, and they employ those media cues in their vote decisions late in the campaign. At the same time, voters with moderate levels of political interest are more susceptible to absorbing television's issue agenda, but do not use those issue-based cues to change their vote
773 0 8 _tBritish Journal of Political Science
_g32, 4, p. 663-690
_d, 2002
_w
942 _cS
998 _a20021126
_bLucima
_cLucimara
998 _a20060626
_b1434^b
_cQuiteria
999 _aConvertido do Formato PHL
_bPHL2MARC21 1.1
_c8787
_d8787
041 _aeng