000			01553naa a2200205uu 4500
001			8910
003			OSt
005			20190211154558.0
008			021203s2002 xx ||||gr |0|| 0 eng d
100	1		_aKETHLEY, R. Bryan _95524
245	1	0	_aImproving customer service in the real estate industry : _ba property selection model using Taguchi loss functions
260			_aOxfordshire : _bRoutledge, _cSeptember 2002
520	3		_aThe dury of the real estate broker in representing a buyer is to identify and present properties possessing qualities and characteristics sought by a buyer. In the discharge of this fiduciary responsibility, brokers have a varitety of tools at their disposal. One such toool is a methodological ranking procedure that uses Taguchi loss funcitons (TLFs). The purpose of this paper is to introduce and discuss the application of TLFs to the selection of the real estate properties by a broker. An example of the application of TLFs to real estate property selection is also presented. Because this tool identifies those properties that most closely match the buyer's preferences, choice criteria and needs, the utility of the buyer/broker relatioship, as well as level of customer service and satisfaction, should be improved
700	1		_aWALLER, Bennie D. _918132
700	1		_aFESTERVAND, Troy A. _918133
773	0	8	_tTotal Quality Management _g13, 6, p. 739-748 _dOxfordshire : Routledge, September 2002 _xISSN 09544127 _w
942			_cS
998			_a20021203 _bLucima _cLucimara
998			_a20101029 _b1147^b _cCarolina
999			_aConvertido do Formato PHL _bPHL2MARC21 1.1 _c9055 _d9055
041			_aeng