000			01951naa a2200229uu 4500
001			8925
003			OSt
005			20190211154600.0
008			021203s2005 xx ||||gr |0|| 0 eng d
100	1		_aM. KADAMA _96382
245	1	0	_aCreating new business through a strategic innovation community - case study of a new interactive video service in Japan
260			_c2002
520	3		_aIn the past few years, the market for video terminals such as videoconferencing systems and video phones typified by multimedia and the market for multipoint connection services that use these devices have been growing rapidly in Japan. In the background to this growth is an innovation community with Nippon Telegraph and Telephone Corporation (hereafter referred to as NTT). Japan's largest telecommunications company, and NTT Phoenix NEtwork communications, Inc. (hereafter referred to as NTT Phoenix), a joint venture established by a strategic alliance between the United States and Japan. This innovation community has created a new market known as Interactive Video Communication and has been doing much to promote it. In this paper, we shall take up the world's largest multipoint connection video multimedia business. Project leaders of both NTT and NTT Phoenix will stand at the viewpoint of group corporate strategy, create a strategic innovation community, their innovative leadership will aim for resonance of values within the community, and by propagating knowledge within the community and enhancing their core competencies we shall consider how to create a new market in Japan for new video multimedia services
650		4	_aNew Business _918164
650		4	_aStrategic Innovation Community _918165
650		4	_aInteractive Video _918166
651		4	_aJapan _916550
773	0	8	_tInternational Journal of Project Management _g20, 4, p. 289-302 _d, 2002 _w
942			_cS
998			_a20021203 _bLucima _cLucimara
998			_a20060718 _b1209^b _cQuiteria
999			_aConvertido do Formato PHL _bPHL2MARC21 1.1 _c9070 _d9070
041			_aeng