000			02095naa a2200193uu 4500
001			9159
003			OSt
005			20190211154634.0
008			021210s2005 xx ||||gr |0|| 0 eng d
100	1		_aMcGAUHEY, Sara L _96936
245	1	0	_aThe global sports-media nexus : _breflections on the `super league saga' in Australia
260			_c2002
520	3		_aDespite the social and (increasingly) commercial significance of sport and sporting bodies worldwide, they remain under-represented in the mainstream management literature. One of the more recent and dramatic examples of the global sports-media nexus in the `Super league saga' in Australia. This paper recounts the tale of the Super League saga, providing a holistic analysis of the events and competitive issues arising by drawing on literatures concerning the conomic nature and value of sports leagues, the resource-based view of the firm and the nature of psychological contracts in changing environments. The analysis confirms the general monopolistic tendencies of professional sports leagues in an increasingly global industry driven by the sports-media nexus, in accord with a number of comparable cases internationally. The particular conditions of the Australian marketplace that exacerbate this tendency beyond, for example, that found in the USA, and differenes inthe outcomes of battles between rival leagues are also considered. The Super League saga portrays the importance of effective management of resources key to the production of the `rugby league product' including, among others, the often over-looked importance of careful management of local resources for the success of global strategies, and, were human resources are key, the importance of psychological contracting. The holistic analysis of the Super League saga in Australia affords lessons that extend well beyond the realm of sports
700	1		_aLIESCH, Peter _918404
773	0	8	_tJournal of Management Studies _g39, 3, p. 383-416 _d, 2002 _w
942			_cS
998			_a20021210 _bLucima _cLucimara
998			_a20060523 _b1513^b _cQuiteria
999			_aConvertido do Formato PHL _bPHL2MARC21 1.1 _c9300 _d9300
041			_aeng