000			01248naa a2200265uu 4500
001			9235
003			OSt
005			20240719062601.0
008			021212s2001 xx ||||gr |0|| 0 eng d
100	1		_aMILLS, Terry L _97247
245	1	0	_aCreating common knowledge at Sturn Autombile Corporation
260			_c2001
520	3		_aCultural theorists say we live in the post-modern age. The stabiity of the urban-industrial way of life is giving way to indeterminance driven by the ability to transfer vast amounts of money and information around the globe in seconds. People`s anxiety in the face of this accelerated change makes them nostalgic for a "golden age". Saturn`s advertizing cleverly exploits these fellings by creating images of family and community which include both consumers and employees
650		4	_aComunicação Social _912041
650		4	_aCultura _911942
650		4	_aComportamento Organizacional _912914
650		4	_912759 _aAdministração de Empresas
650		4	_aMarketing _912212
700	1		_aBOYLSTEIN, Craig A _918510
700	1		_aLOREAN, Sandra _918511
773	0	8	_tHuman Resource Management International Digest _g9, 7, p. 20-22 _d, 2001 _w
942			_cS
998			_a20021212 _bCassio _cCassio
998			_a20101215 _b1359^b _cKeicielle
999			_aConvertido do Formato PHL _bPHL2MARC21 1.1 _c9376 _d9376
041			_aeng