000 nam a22 7a 4500
999 _c96513
_d96513
003 BR-BrENAP
005 20190218143750.0
008 190115b xxu||||| |||| 00| 0 eng d
020 _a9781847940322
040 _aBR-BrENAP
_bPt_BR
041 _aeng
100 _957076
_aHeath, Chip
245 _aSwitch:
_bHow to change things when change is hard /
_cChip Heath, Dan Heath
260 _aNew York:
_bBusiness Books,
_c2011.
300 _a305 p.
504 _aInclui índice
505 _t1. Three surprises about change
_tDirect the rider -- 2. Find the briht spots -- 3. Script the critical moves -- 4. Point to the destination
_tMotivate the elephant -- 5. Find the feeling -- 6. Shrink the change -- 7. Grow your people
_tShape the path -- 8. Tweak the environment -- 9. Build habits -- 10. Rally the herd -- 11. Keep the switch going
_tHow to make a switch
_tOvercoming obstacles
700 _957077
_aHeath, Dan
909 _a201901
_bVinícius
942 _cG