| 000 | 02120naa a2200277uu 4500 | ||
|---|---|---|---|
| 001 | 9625 | ||
| 003 | OSt | ||
| 005 | 20190211154758.0 | ||
| 008 | 021227s2005 xx ||||gr |0|| 0 eng d | ||
| 100 | 1 |
_aFRANCALANCI, Chiara _93703 |
|
| 245 | 1 | 0 | _aInternet and the horizontal integration of IT Businesses |
| 260 | _c2001 | ||
| 520 | 3 | _aFor information and communication technology (ICT) companies , the business opportunities arising with Internet-based technology products look like the new cash cows. However, their strategic thinking needs to be disentangled from the traditional ICT-Providing mindset, to ensure they reap long-lasting Internet technology benefits. The authors` work on the design of IT architectures revealed that in the next few years the market Internet technologies and services is likely to focus on a select number of players that offer a cost edge. To sustain their competitive advantage, ICT companies cannot rely exclusively on their technology competencies anymore. They need to strengthen their relationships with customers and become real service-based organisation. Hence, they need to become proactive at sensing their customers`needs, and, ultimately, enhancing their perceived customer value by adding content to their technology products. The more content they can add to technology, the deeper providers will horizontally integrate with their customer`business. There is evidence that their ability to deploy this horizontal integration strategy in different sectors will be a crucial success factor that will distinguish between comoditized and leading ICT firms | |
| 650 | 4 |
_aInformation Technology _916501 |
|
| 650 | 4 |
_aInformation and Communication technology Companies _918965 |
|
| 650 | 4 |
_aInternet service Providers _918966 |
|
| 650 | 4 |
_aIT Architecture _918967 |
|
| 650 | 4 |
_aHorizontal Integration _918968 |
|
| 650 | 4 |
_aInternet-based Technology Products _918969 |
|
| 700 | 1 |
_aWILLCOCKS, Leslie _918970 |
|
| 700 | 1 |
_aKERN, Thomas _918971 |
|
| 773 | 0 | 8 |
_tEuropean Management Journal _g19, 2, p. 145-156 _d, 2001 _w |
| 942 | _cS | ||
| 998 |
_a20021227 _bCassio _cCassio |
||
| 998 |
_a20060529 _b1047^b _cQuiteria |
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| 999 |
_aConvertido do Formato PHL _bPHL2MARC21 1.1 _c9764 _d9764 |
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| 041 | _aeng | ||