000			01501naa a2200277uu 4500
001			9684
003			OSt
005			20190211154811.0
008			021230s2005 xx ||||gr |0|| 0 eng d
100	1		_aSIMON, Herman _910037
245	1	0	_aAn intervew by Reinhard Hunerberg, with commentaries
260			_c2001
520	3		_aHerman Simon has made a major impact on analytical thinking in marketing . Several of this concepts, like Power Pricing, have entered marketing language. In this interview, which took place in Bonn in the Spring of 2001, Professon Simon`s responses cover a wide field, from marketing conceps and marketing models, to marketing as a profession and marketing through the Internet. A central theme running throughout the interview is the apparent difficulty of implmentary marketing, of which there are many competing strategic version. Professon Simon offers insight and observations wich help to bridge the gap between theory and practice, and comments on the potential impact of new forces on marketing like globalization and the Internet
650		4	_aMarketing _912212
650		4	_aMarketing Concepts _919117
650		4	_aMarket Models _919118
650		4	_aPricing Strategy _919119
650		4	_aInternet _912031
650		4	_aGlobalisation _919120
650		4	_aMarketing Profession _919121
650		4	_aMarketing Culture _919122
773	0	8	_tEuropean Management Journal _g19, 5, p. 472-480 _d, 2001 _w
942			_cS
998			_a20021230 _bCassio _cCassio
998			_a20060529 _b1638^b _cQuiteria
999			_aConvertido do Formato PHL _bPHL2MARC21 1.1 _c9823 _d9823
041			_aeng