000			00971naa a2200181uu 4500
001			9734
003			OSt
005			20190211154823.0
008			030102s2005 xx ||||gr |0|| 0 eng d
100	1		_aGHOSN, Carlos _94044
245	1	0	_aSaving the business without losing the company
260			_cjan.2002
520	3		_aHow do you transform a company without destroying its identity? As the turnaround at Nissan shows, you have to respect the dignity of your people even as you challenge them to overturn depp-seated traditions. Nissan was in a do-or-die situation: turn the businness around or cease to exist. How did Carlos Ghosn, a non-nissan, non-Japanese outsider,do it? By respecting the identity of the company even as he challenge employees to overturn deep-seated traditions
773	0	8	_tHavard Business Review _g80, 1, p. 37-45 _d, jan.2002 _w
942			_cS
998			_a20030102 _bLucima _cLucimara
998			_a20060531 _b0957^b _cQuiteria
999			_aConvertido do Formato PHL _bPHL2MARC21 1.1 _c9873 _d9873
041			_aeng