| 000 | 01015naa a2200181uu 4500 | ||
|---|---|---|---|
| 001 | 9740 | ||
| 003 | OSt | ||
| 005 | 20190211154824.0 | ||
| 008 | 030102s2005 xx ||||gr |0|| 0 eng d | ||
| 100 | 1 |
_aULWICK, Anthony W _910841 |
|
| 245 | 1 | 0 | _aTurn customer input into innovation |
| 260 | _cjan.2002 | ||
| 520 | 3 | _aIt's hard to find a company that doesn't strive to give customers the products and services they ask for. Unfortunately, tomers the products and services they ask for. Unfortunalely, most go about it all wrong. A new methodology for capturing customer input promises to galvanize the innovation process. Lots of companies asd customers what they'd like to see in new products and services - but they go about it all wrong. A new methodology for capturing customer input promises to galvanize the innovation process | |
| 773 | 0 | 8 |
_tHavard Business Review _g80, 1, p. 91-98 _d, jan.2002 _w |
| 942 | _cS | ||
| 998 |
_a20030102 _bLucima _cLucimara |
||
| 998 |
_a20060531 _b1036^b _cQuiteria |
||
| 999 |
_aConvertido do Formato PHL _bPHL2MARC21 1.1 _c9879 _d9879 |
||
| 041 | _aeng | ||