000			00778naa a2200181uu 4500
001			9746
003			OSt
005			20190211154825.0
008			030102s2005 xx ||||gr |0|| 0 eng d
100	1		_aWAITE, Thomas J _911123
245	1	0	_aStick to the core - or go for more
260			_cfeb.2002
520	3		_aOne confounder of a highly respected ad agency believes that the company's future success lies in getting more share of the customer. His partner argues that the way to go is to continue to do world-class work. Should they stay focused on their core competence or reach beyond it?
773	0	8	_tHavard Business Review _g80, 2, p. 31-41 _d, feb.2002 _w
942			_cS
998			_a20030102 _bLucima _cLucimara
998			_a20060531 _b1049^b _cQuiteria
999			_aConvertido do Formato PHL _bPHL2MARC21 1.1 _c9885 _d9885
041			_aeng