| 000 | 00965naa a2200205uu 4500 | ||
|---|---|---|---|
| 001 | 9754 | ||
| 003 | OSt | ||
| 005 | 20190211154827.0 | ||
| 008 | 030102s2005 xx ||||gr |0|| 0 eng d | ||
| 100 | 1 |
_aRIGBY, Darrell K _98981 |
|
| 245 | 1 | 0 | _aAvoid the four perils of CRM |
| 260 | _cfeb.2002 | ||
| 520 | 3 | _aCompanies pour millions into customer relationship management, but most initiatives fail to deliver. Here's why - and what you can do raise the odds of success. Customer relationship management is one of the hottest management tools today. But more than half of all CRM initiatives fail to produce results. Learn why so many CRM programs come up empty and what executives can do to reverse that trend | |
| 700 | 1 |
_aREICHHELD, Frederick F _98838 |
|
| 700 | 1 |
_aSCHEFTER, Phil _919218 |
|
| 773 | 0 | 8 |
_tHavard Business Review _g80, 2, p. 101-109 _d, feb.2002 _w |
| 942 | _cS | ||
| 998 |
_a20030102 _bLucima _cLucimara |
||
| 998 |
_a20060531 _b1055^b _cQuiteria |
||
| 999 |
_aConvertido do Formato PHL _bPHL2MARC21 1.1 _c9893 _d9893 |
||
| 041 | _aeng | ||