000			01008naa a2200181uu 4500
001			9787
003			OSt
005			20190211154829.0
008			030106s2005 xx ||||gr |0|| 0 eng d
100	1		_aMARTIN, Roger L _96725
245	1	0	_aThe virtue matrix : _bcalculating the return on corporate responsibility
260			_cmar.2002
520	3		_aMost companies want to be good corporate citizens. But at what price? A new tool pinpoints when it's smart business to do the right thing - and when it's not. Senior executives may want their companies to be better corporate citizens, but how can they increase their organization's socially responsible behavior without eroding its value? This article introduces a tool - the virtue matrix - that will help executives assess opportunities for socially responsible behavior
773	0	8	_tHarvard Business Review _g80, 3, p. 69-75 _d, mar.2002 _w
942			_cS
998			_a20030106 _bLucima _cLucimara
998			_a20060531 _b1206^b _cQuiteria
999			_aConvertido do Formato PHL _bPHL2MARC21 1.1 _c9926 _d9926
041			_aeng